80000000 — Professional Services 82000000 — Editorial & Design 82141000 — Visual Design 82141500 — Graphic Design Services UNSPSC 82141500

Graphic Design Services

UNSPSC 82141500 Family: Editorial & Design Creative Services Competitive Market Services
Total Market Spend
$63.4M
+11.2% vs FY24
Active Suppliers
148
+14 YoY
Buying Agencies
72
across 16 portfolios
Avg Contract Value
$88K
+$7K YoY
Expiring ≤ 90 Days
22
$1.9M at risk
Market Spend by Financial Year All agencies
Category Statistics
UNSPSC Code82141500
SegmentProfessional Services
FamilyEditorial & Design Services
ClassVisual Design
CommodityGraphic Design Services
TypeServices
Total Contracts (all time)718
First Contract Recorded3 Sep 2009
Avg Duration14 months
SME Award Rate71%
Direct Source Rate54%
Quarterly Contract Volume
Spend by Procurement Method
Market Concentration
8.2%
Top 1 Supplier
19.4%
Top 3 Suppliers
29.1%
Top 5 Suppliers
0.03
HHI Score
Fragmented, competitive market. No single supplier dominates. Top 5 hold just 29% of value. Low HHI of 0.03 indicates a healthy market with many viable entrants. High SME participation (71%).
Top 10 Supplier Market Share
YoY Market Growth
Top Agencies by Spend
Dept. Finance
22 contracts · 14 suppliers
$9.8M
Dept. Infrastructure
18 contracts · 11 suppliers
$7.7M
Dept. Health
14 contracts · 9 suppliers
$5.7M
Dept. Education
11 contracts · 8 suppliers
$4.1M
DCCEEW
9 contracts · 7 suppliers
$3.3M
DFAT
7 contracts · 6 suppliers
$2.5M
Services Australia
6 contracts · 5 suppliers
$1.9M
Agency Spend Share
Agency Detail
AgencyPortfolioTotal SpendContractsActiveSuppliersExpiring 90dSME %
Dept. FinanceFinance$9.8M22814468%
Dept. InfrastructureInfrastructure$7.7M18611378%
Dept. HealthHealth$5.7M1449171%
Dept. EducationEducation$4.1M1138282%
DCCEEWClimate & Energy$3.3M927189%
Top Suppliers in Category
Studio Binocular
ABN 77 612 408 319 · 12 contracts
$5.2M
Frost* Collective
ABN 32 094 812 977 · 10 contracts
$4.1M
Realm Studios Pty Ltd
ABN 22 637 850 442 · 8 contracts
$3.2M
Designate Agency
ABN 51 008 711 300 · 7 contracts
$2.3M
Paper Giant
ABN 68 167 480 722 · 5 contracts
$1.8M
Landor & Fitch
ABN 39 003 102 885 · 4 contracts
$1.3M
Category Expiry Watch
Digital Campaign Design — Studio Binocular
Finance · CN4193021 · Expires 29 Apr 2026
$112K
5 days
Visual Design Standards — Frost* Collective
Infrastructure · CN4196441 · Expires 9 May 2026
$188K
15 days
Brand Guidelines Update — Realm Studios
Finance · CN4189023 · Expires 8 May 2026
$87K
14 days
Publication Design Suite — Designate
Health · CN4172081 · Expires 31 Jul 2026
$144K
98 days
UX & Content Design — Paper Giant
DCCEEW · CN4168812 · Expires 30 Sep 2026
$228K
159 days
Forward Pipeline (APP)
Title / AgencyEst. ValueEst. PublishMethod
Communications Design Panel Refresh
Dept. Finance
Multi-useJul 2026Panel
Annual Report Design Services
Treasury
$180KAug 2026Open
Awareness Campaign Visual Identity
DCCEEW
$240KSep 2026Open
National Branding Strategy
DFAT
$420KOct 2026Open
Open ATM Opportunities
Title / AgencyTypeClosesEst. Value
Brand Identity Refresh
Dept. Health
RFT2 May 2026$310K
Publications Design Services
ABS
Select16 May 2026$95K
Digital Content Design
Services Aus
RFT6 Jun 2026$180K